Wilder Waves
Brand Identity, T-Shirt Design
Wilder Waves is an ethically sourced apparel brand founded to help save our oceans via the charity Ocean Generation. The main goal of the brand is selling products to raise funds to support this cause, to an audience of outdoor enthusiasts.
My main work on this project was contributing towards web visuals and brand direction, and then t-shirt design concepts. The t-shirt designs needed to appeal to an active audience who enjoy spending time outside and are aware of the environmental concerns we face globally.
