Street Power
Brand Identity, Identity, Brochures, Stationary, UI/UX
Street Power is a startup looking to revolutionise the way we green harvest energy on a local scale. The focus product was to install a small wind turbine on top of lampposts. The electricity generated from these can then flow directly into the power grid without much additional work as the lampposts are already connected.
Along with the brand manager at Hicreate, I developed an identity which centred around an electrical circuit. I took the icons used to draw electrical diagrams and explored their usage throughout the different brand applications. Street Power were pitching to people for investment so they needed to look confident and established despite being new to the energy sector.
The main applications were a couple of detailed reports intended for potential investors. Alongside this they required business cards and there is potential to develop the brand digitally in the future.
