AA Product Brochure

Brochure, Packaging

I was tasked with putting together a product brochure for the AA as my previous company took on the distribution of AA products for the UK. With no existing brochure, I had to create one to promote the new product range to our customer base. Guidelines for print material were a bit loose and hard to follow so I based my design on other AA branded documents and the guidelines which applied. All photography apart from the main cover and inside cover shots was my own. Feedback was very positive from customers, sales reps and the AA alike, which was important as it was our first major project with the brand.

I also updated and aligned all the packaging for the 50 or so products that we stocked. Before us, the packaging was taken on by a range of agencies so there were some discrepancies in the colour and layout, as inevitably people interpret brand guidelines differently. So the challenge was to employ a system that could be used by future designers to keep the brand consistent moving forward.